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Designing Scalable Digital Products That Drive Business Impact

Lead UX / Product Designer with 10+ years of experience in B2B SaaS, FinTech & Enterprise products.

I simplify complex workflows and create intuitive experiences that improve usability, engagement, and product adoption.

Resume
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Driving Product Success Through UX

Hello! I'm Mahebub Sayyad, Lead UX / Product Designer with 10+ years of experience designing intuitive, scalable, and user-centered digital products across Ecommerce, FinTech, Telecom, HRMS, Logistics, and Enterprise SaaS domains.

I specialize in simplifying complex workflows and building experiences that improve usability, engagement, and business outcomes.

My expertise includes UX research, interaction design, prototyping, and usability testing, backed by strong foundations in User-Centered Design, Lean UX, and Design Thinking.

As a Certified Usability Analyst (CUA™), I focus on data-driven design decisions that enhance user satisfaction, reduce friction, and drive measurable product success.

🚀 Currently open to Senior UX / Product Design opportunities.

View Case Study →
- Skills

Skills & Expertise

A blend of UX thinking, product strategy, and hands-on execution to design scalable and impactful digital experiences.

  • Key Strengths

    • Simplifying complex SaaS workflows into intuitive user experiences
    • Improving usability and reducing friction across product journeys
    • Driving product adoption through user-centered design decisions
    • Building scalable and consistent design systems
    • Aligning user needs with business goals and technical feasibility

  • UX & PRODUCT DESIGN

    • User Research & Usability Testing
    • Information Architecture
    • Interaction Design
    • Wireframing & Prototyping
    • User Flows & Journey Mapping
    • Heuristic Evaluation
    • Accessibility (WCAG)

  • STRATEGY & BUSINESS THINKING

    • Product Strategy & UX Strategy
    • Data-Driven Design & A/B Testing
    • Competitive Analysis
    • Customer Experience (CX)
    • Design Systems

  • TOOLS & TECHNOLOGY

    • Figma, FigJam, Adobe XD, Sketch
    • Miro, Photoshop, Balsamiq
    • HTML, CSS, JavaScript, Bootstrap
    • Responsive Design

  • LEADERSHIP & COLLABORATION

    • Stakeholder Management
    • Design Workshops & Facilitation
    • Mentoring & Leading Designers
    • Cross-functional Collaboration
    • Agile & Scrum Methodologies
- PROJECTS

Selected Case Studies

Projects showcasing my approach to solving complex product problems through research, strategy, and design.

  • DStv Store – Digital Commerce Experience

    Enhanced product discovery and optimized purchase journey across web and mobile

    Led the UX design for the DStv digital store, focusing on improving product discoverability, simplifying complex purchase flows, and optimizing key conversion touchpoints. Reimagined the end-to-end shopping experience across web and mobile platforms, aligning user needs with business goals to drive engagement, reduce friction, and support revenue growth.

    Role: Lead UX Designer | Product Experience & Conversion Optimization

    Product Design UX Research User Flows Usability Testing Conversion Optimization Digital Commerce Interaction Design
    View Case Study →

  • DStv Referral Experience

    Driving user acquisition, engagement, and conversion through a seamless referral journey

    Designed an end-to-end referral experience for DStv that simplifies sharing, improves reward transparency, and enables clear progress tracking. The solution reduces friction across the user journey, helping users move seamlessly from referral to engagement and conversion while aligning with business growth objectives.

    Role: Senior UX Designer | Product Experience & Conversion Optimization

    Product Design UX Strategy User Flows Conversion Optimization Growth Design Interaction Design
    View Case Study →

  • TrustedMaid – On-Demand Home Services Platform

    Enhanced booking experience and increased user trust in service selection

    Redesigned the end-to-end user journey to simplify service discovery, streamline booking flows, and improve provider selection. Focused on reducing friction, enhancing usability, and building user trust through intuitive interactions. Delivered a seamless experience that improved task completion and overall user satisfaction.

    Role: Lead UX Designer | End-to-End Ownership

    End-to-End Product Design UX Research User Flows Interaction Design Mobile App Design Usability Optimization
    View Case Study →

  • FreshCake – Online Cake Ordering Experience

    Improved product customization and seamless ordering journey for better conversion

    Redesigned the end-to-end cake ordering experience to simplify product discovery, streamline customization, and improve checkout flows. Focused on reducing friction in selection and delivery processes while enhancing usability and visual appeal. Delivered a more intuitive and engaging experience that supported increased user engagement and order completion.

    Role: Lead UX Designer | End-to-End Ownership

    End-to-End Product Design UX Research User Flows Interaction Design Mobile App Design Usability Optimization
    View Case Study →
- Let's Connect

Get in touch

I'm currently avaliable to take on new opportunity, so feel free to send me a message about anything that you want to run past me. You can contact anytime at 24/7

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